William James Reddin also known as Bill Reddin (May 10, 1930 – June 20, 1999) was a British-born management behavioralist, theorist, writer, and consultant. His published works examined and explained how managers in profit and non-profit organizations behaved under certain situations and conditions. The focus of his work was to understand to what extent managers were effective in their role and successful in managing situations to have the right impact on the organization's objectives.
William James Reddin died June 20, 1999 in London of natural causes at the age of 69. His work and thinking continues to be especially popular in Europe, Latin America, and Canada.
1989: The Output Oriented Organization, Grower Publishing Company.
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