Guerrilla Marketing - Jay Conrad Levinson

Guerrilla Marketing - Jay Conrad Levinson

Regular price
2.750 KD
Regular price
Sale price
2.750 KD
Unit price
per 
Availability
Sold out

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

 

Condition: Very Good

Paperback

Goodreads rating: 3.9/5